JUP AND JUICE Work Group Proposal [draft]

[JUPANDJUICE]

JUP AND JUICE: From Trial to Vital Grassroots Media Studio

SLIDE SHOW CLICK HERE

Introduction

Grassroots Media Studio and the DAO’s Speaker Box

JUP AND JUICE (J&J) started as an experiment nearly a year ago, providing the inspiration behind the current DAO grants structure, and became a Trial Work Group on September 12, 2024; quickly becoming a vital grassroots media studio for Jupiter DAO.

After proving its value with consistent, high-impact content, J&J is now pushing to become a Full Work Group.

Here is why it matters…

Purpose

Unifying and Amplifying the Jupiverse

To unlock the potential of anything and everything Jupiter, stories need to be told widely and intentionally. Connecting the best of Jupiter to the best of crypto, bullish.

Expand for: Purpose

Jupiter and the DAO do amazing things, and more people need to know about it.

J&J achieves this with three pillars: Grassroots Media Studio that delivers reliable and digestible content, Ecosystem Ambassadorship that builds trust and expands the community, and Showcasing Jupiter and the DAO to amplify alongside the biggest names in crypto.

These pillars are supported by tools built by J&J.

The Problem and The Solution

Jupiter is shipping at light speed. In a world where speed is strength, clarity is the superpower.

Without a voice to match its pace, messages get lost leading to people missing the amazing things Jupiter does day to day.

Expand for: Problem and Solution

The Problem

The DAO lacks a speaker box connecting the best of Jupiter to the best in crypto.

And, Jupiter is shipping fast, too fast for most to keep up.

Its rapid pace creates information overload, mixed narratives, and fractures the user base. Information gets lost, users remain siloed, and growth slows.

Without a strong grassroots media studio for the DAO, translating momentum into content that excites and expands the ecosystem; these challenges persist.

The Solution

Amplification and Unification

J&J directly addresses these issues with flagship tools:

1. Podcast Connecting the Jupiverse to crypto’s builders, projects, and culture; putting Jupiter at the center of the conversation
2. JUICE CAST Broadcasting and streamlining key DAO events like CWG office hours and workshops
3. Campaigns Driving unified narratives around Jupuary Debates, PPP stories, and regional pushes
4. Talent Acquisition Content designed to expand the Jupiverse
5. Ambassadorship & Cross-Pollination Engaging other communities with a personal and public presence
6. Reliable Information Keeping the community aligned and in the loop
7. Champion Spotlights Recognizing PPP leaders and founder energy
8. Mentorship & Engagement Helping contributors grow in sync with the ecosystem

We unify, inform, and showcase the Jupiverse alongside the biggest names in crypto. We are the most accessible ecosystem touch point in web3.

Scaling Our Impact

J&J laid the groundwork now it’s time to 10x impact. Work Group status unlocks the next chapter, scaling our impact and cementing Jupiter’s place at the heart of the crypto narrative.

Expand for: Impact Unlocked

With Work Group status, J&J can 10x impact. A crypto media studio that pushes crypto with Jupiter in the centre of it all.

Our journey will be in public, working in public has been a cornerstone of J&J for over a year.

What This Proposal Unlocks

• More trust and more connections
• Banger guest after banger guest
• Improved content and distribution

With support we can: Unify the community and scale J&J into the DAO’s loudest, most effective voice.

The JUP AND JUICE Vision

J&J’s vision is to become the leading crypto media studio, placing Jupiter at the center of crypto culture and conversation, bullish.

We’re here to unify the Jupiverse, amplify voices, and foster next-level reach.

Trial Achievements

Expand for: Achievements

Despite operating on zero budget, JUP AND JUICE has delivered:

• 3:1 profile visit to follow ratio
• 7.5 million impressions on X
• 401,600 video views
• 9.1k organic X followers
• 60 podcasts, 200+ videos, and 12.4K tweets

We have supported and boosted visibility for contributors who are now core:

• Will, Molu and OG from Uplink
• Morten from CWG
• AJ and Kira from JUP Design Labs
• Regional initiatives
• Defi JUP Jam
• Lochie from Jupiter Product Academy

We have open-sourced designs and processes to the Jupiverse.

The community has been platformed alongside legends such as Jakey, Luca Netz, Bubblemaps, SNS, and Star Atlas. For over a year, we have operated in a 24/7 public voice with the community

Environmental Context

The Web3 podcast space is underdeveloped; a major opportunity for the Jupiverse.

Podcasts are a dominant medium, with 53% of U.S. adults listening monthly and global adoption growing fast.

Ads on podcasts outperform traditional media, 81% of listeners paying more attention and 72% making purchases from sponsored content.

With support of the Jupiverse, J&J fills the gap.

We Are Resourceful

Meow set us a challenge: “Do it with what you have.”

Expand for: Meow's Challenge

We had no equipment budget for the trial, we used smartphones, webcams, IKEA lights, and green socks.

We ran a logo bounty, rewarding the community with $JUP instead of outsourcing.

We funded animations, creative assets, and an NFT airdrop originally quoted at $2,000 for under $50.

We stretched a $2K bucket hat budget down to $600.

Resourcefulness and hard work make things happen. We made every dollar count, including our own; for the Jupiverse.

1- Year Budget

Expand for: Budget Breakdown

Fueling the Mission

To level up, we need the right resources.

We are requesting 282K USDC

246K allocated to team at 5,125 per person per month

36K reserved for operational costs

For long-term alignment with JUP, we’re requesting:

• 88,750 JUP per person per year
• 355K JUP total

Lock structure: Locked for 1 year for alignment

We won’t receive any jup before June 2026

• Both USDC and JUP requests are for 1 year
• Unused funds will be returned to the DAO

Lessons Learned

Expand for details on: Lessons Learned

Every single day of J&J presents a new challenge.

During our trial we learned lessons that prepare us for the future.

Resourcefulness and hard work make shit happen, concise content resonates best, success comes down to timing, consistency, and a blend of skill and creativity; especially in podcasting.

And on X, memetic content is king.

Team

Everyone in JUP AND JUICE contributes beyond their roles, but here is each member’s main focus:

• Sax: Leads WG; oversees creative direction, branding, content strategy; co-hosts and produces the podcast
• Wake: Directs WG comms and written content; co-hosts the podcast and Juice Casts
• Satchel: Edits WG content; handles video production and Juice Casts
• Maneek: Creates video content; interns on X; manages outreach scheduling and supports admin tasks

Join the Journey

JUP AND JUICE is here to be a net positive force in the space for years to come.

If you like what we have built so far, vote for J&J and join us in unifying the Jupiverse and putting you at the center.

[iSAK]

In words of @wake, “W mans, W mans”

[JUPANDJUICE]

iSAK is a W mans too, thanks for helping!

[Satchel]

I Endorse LFGGGGGGGG

[SaxWEB3]

Its jup and juice time for the jupiter DAO

[JUPANDJUICE]

JUP AND JUICE now for the Jupiter DAO

[ArjayRay]

W Team,
Jup and Juice at the Top.
I endorse, LFG guys.

[tekah29]

Easy yes vote for me. Lots of value gain from different Juice that founders love💚

[WTP]

We are very lucky as a DAO to have such a talented and dedicated group of individuals working for us. The J&J team is representing us, helping to introduce new projects to the DAO, facilitate collaboration across initiatives, dissect proposals, and disseminate information. As usual, I’m sadly quite sure the focus will mostly be on the budget, and less on what problems the group is solving, what they are hoping to accomplish, and what value they add.
This seems like a very reasonable budget for what they have been doing and what they hope to achieve. Looking forward to hopefully continuing to enjoy the podcasts, and see the J&J team reach new heights.

[Malu]

Solid work so far from JUP AND JUICE WG

[cellk]

I concur with the others - this is a yes for me as well!

[Marcuxzx]

It’s a yes for me. I endorse this.

[rb87]

Let’s JUPnJUICE it up! I’m for it, u deserve this, great team, great achievements, great future plans. I cannot see the Jupiverse without you guys! We lub u!

[lochie2001]

You guys have waited patiently for this proposal and are definitely well deserving

For me, the main reasons for my vote is this

1. You guys have showed up daily and have a huge and considerable amount of proof of work to a high standard.
2. Your work helps other work groups, including my grand I’ve got., this isn’t just about building JUP and juice but you guys have an impact on all other grants and applicants.
3. The guess you get on your podcast I actually people who are interesting and that you’d wanna watch. It’s not like you guys are just talking to each other every episode it’s different and unique.
4. You guys are active reply guys on X and you help the whole community out by doing so.

Big yes

[Bozer76]

This makes me feel injupiternated! I 100% endorse!

[AtomicKnight]

J&J is an excellent media arm of Jupiter and has more than proven its value and worth since its inception. It is an easy ‘yes’ vote from me. Now, down to the tricky bit, and please, I mean no disrespect to the others, but the (very nice, but very Marxist, equal 4-way split regarding salaries, I do feel is unfair to the founders and leaders of J&J). If a meteor shower wiped out Sax and Wake then it would be disasterous. I do believe that salaries should reflect more closely the leaders and OG creators, BUT, if the J&J is happy to proceed as a communal split, then who am I to say differently? I just wanted to broach this sensitive subject matter as I’ve seen, from the very beginning, Sax and Wake struggle from the earliest days and go through so much stress and shizz as they fought, sweated and bled to get J&J off the ground. Finally, I think an additional thank you gift for Irish is warranted. He may have left J&J but his contributions from the earliest days, to very recently, should not be dismissed or forgotten (including financially). Other than that, fantastic stuff. LFG.

[yovlatka]

Okay this looks really cool and I will be interested in the beauty of what this can accomplish as well as want to be involved if the chance prevents it self

[matto]

Hey guys, well done on getting this far. You’ve been very patient in waiting for your opportunity to present your WG proposal to the community.

I’m writing because I need clarification on the current status of the UXWG Work Group proposal submitted last November and presented to CWG member @AG42 in person at Catstanbul last January.

Specifically, has Maneek formally withdrawn from UXWG to join the Jup&Juice? The community did not receive any official notification of this transition, and without a formal tracking system for proposal status changes, this creates confusion around UXWG’s current structure.

If Maneek has indeed left UXWG, we need to address the administrative access she maintains to UXWG-associated projects. These permissions should be transferred to enable new members to fulfil the role she left.

Since UXWG remains an active proposal in its original form, formal acknowledgment of any membership changes is necessary for proper governance and project continuity.

I wish the Jup&Juice team best of luck with their proposal and look forward to @maneek clarifying her UXWG status.

[Cryptobooth]

I strongly support the JUP AND JUICE (J&J) proposal to become a Full Work Group. J&J has proven its value as a Trial Work Group, delivering high-impact content that amplifies Jupiter’s voice in the crypto space. Their vision to become the leading crypto media studio aligns with the Jupiverse’s needs, especially given the underdeveloped Web3 podcast space—a clear opportunity with 53% of U.S. adults listening monthly and high ad engagement (81% attention, 72% purchase rate). Scaling J&J’s impact 10x can position Jupiter at the center of crypto culture, driving user growth, ecosystem activity, and $JUP demand.

The team’s resourcefulness and versatility, demonstrated during the trial phase, give me confidence in their ability to execute. However, I recommend the DAO closely review the budget to ensure it’s sustainable and monitor J&J’s progress to mitigate execution risks as they scale. With the right support, J&J can unify the Jupiverse and significantly boost Jupiter’s visibility, benefiting all stakeholders.

[Jupumut]

No thanksNo thanksNo thanksNo thanksNo thanks