UPDATE: Here is a feedback form to prompt some direct questions about what you think about brand guidelines.
In any product, establishing clear brand guidelines is essential to maintaining a cohesive identity. I have created a v1 of some brand guidelines, the goal of these guidelines is to foster consistent communication and design across all Jupiter DAO channels. This proposal outlines the benefits of having a style guide and explains how it can evolve with the community to support creators and ensure our branding is aligned under the entirety of the Jupiter ecosystem.
Why do we need Brand Guidelines?
Brand guidelines serve as a foundational framework for any organization, providing a unified approach to communication, design, and interaction. For Jupiter DAO, this is crucial as we grow and attract a diverse audience but also build trust with our current community members. Here’s why brand guidelines are important:
- Consistency: Consistent use of logos, color schemes, typography, and messaging reinforces our brand identity. This consistency helps build trust among community members and prospective partners, creating a professional and reliable image.
- Clarity: Clear guidelines reduce confusion about what constitutes “on-brand” content, allowing creators to work efficiently and avoid missteps that could dilute our identity.
- Trust: Consumers of our products and community interactions trust Jupiter, maintaining a consistent and clear identity fosters trust.
Guidelines Structure (WIP)
To ensure that our brand guidelines are comprehensive yet flexible, we’ve divided them into key sections:
- Brand Mission and Values: This section defines our mission statement and guiding principles, informing our approach to proposals, documentation, workshops, and community interactions.
- Logo Guidelines: We establish rules for logo usage, including restrictions, placement, and processes to distinguish between DAO and Jupiter Exchange materials.
- Community Voice: This section sets standards for terminology, acronyms, and the general tone of communication. We suggest using an “Explain Like I’m 5” (ELI5) approach to ensure clarity and accessibility.
- Color Scheme: We provide RGB and Hex values to ensure design alignment across all platforms and media.
- Typography: Clear guidelines for font families and styles help maintain consistency in text-based content.
- Creative Inspiration: A collection of themes, imagery, and style examples to inspire and guide our creators. This section should evolve with community feedback and creative trends.
Using and Evolving our Brand Guidelines
Brand guidelines should be a living document, adaptable to changing trends, technologies, and community input. Here’s how we envision the use and evolution of our brand guidelines:
- Make the guidelines easily accessible to everyone in the community. Hosting them online ensures real-time updates and easy sharing.
- Encourage community input to keep the guidelines relevant and inclusive. This helps ensure the guidelines reflect the diverse perspectives within Jupiter DAO.
- While guidelines provide structure, they should not stifle creativity. Allow room for experimentation within the framework, enabling creators to innovate while staying on-brand.
- Schedule periodic reviews of the guidelines to ensure they remain current. This keeps the brand fresh and adaptable to new trends.
Establishing comprehensive brand guidelines is a critical step for Jupiter DAO as we grow and expand our reach. By providing a clear framework, we can maintain consistency, foster community unity, and empower creators to contribute to our brand’s success. I would love to get some input from the community on the above v1 to finalize our guidelines and gather additional assets. The above image will be undergo a redesign once all of the necessary information is gathered and feedback is discussed.
