Introduction
As Jupiter continues to grow and evolve as a leading Web3 community, maintaining a cohesive and recognisable brand is essential. To facilitate consistent branding and support our community creators, we propose the creation of a dedicated brand repository. This repository will serve as a central hub for all Jup.ag branding materials, including logos, brand guidelines, promotional materials, and other digital assets.
Objective
The primary objective of this proposal is to establish a comprehensive brand repository that ensures:
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Consistency: Uniform use of logos, color schemes, and typography across all platforms.
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Accessibility: Easy access for all community members, enabling them to use official assets for both internal and community-driven projects.
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Innovation: Encouragement of creative use of brand assets within the guidelines to foster innovation and community engagement.
Scope of the Brand Repository
The repository will include:
• Brand Guidelines: Detailed instructions on the use of the Jup.ag logo, color palette, typography, and other visual elements.
• Digital Assets: High-resolution images of logos, icons, banners, and promotional materials.
• Artwork Templates: Templates for social media graphics, presentation decks, and promotional items.
• Usage Examples: Samples of correct and incorrect usage to provide clear direction.
Implementation Phases
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Development of Brand Guidelines: Collaborate with brand designers to refine and document brand standards.
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Collection and Organization of Assets: Gather all existing digital assets and organize them into a user-friendly digital library.
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Creation of Access Systems: Develop a secure, easy-to-navigate platform where community members can access and download assets.
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Community Training and Support: Offer tutorials and support to ensure community members understand how to use the repository effectively.
Cost Analysis
• Development of Brand Guidelines: jup5,000
• Digital Asset Management System: jup3,000 (one-time setup for cloud-based system)
• Graphic Design and Asset Preparation: jup2,000
• Ongoing Maintenance and Updates: jup500/month
• Community Training Sessions: jup1,000 (initial setup and first-year training)
Total Initial Cost: jup 11,000
Ongoing Annual Cost:jup 6,000
Benefits to the Jup.ag Community
• Enhanced Brand Consistency: A unified brand appearance across all platforms and materials.
• Increased Efficiency: Faster and easier creation of community-driven projects with access to ready-to-use assets.
• Empowered Community Members: Ability to contribute to and expand the Jup.ag brand in a structured and supported way.
Conclusion
Establishing a brand repository for Jup.ag will solidify our identity and facilitate community involvement. By providing the necessary tools and guidelines, we can ensure that every member of the community can represent Jup.ag professionally and cohesively. We invite the community to support this proposal to enhance our collective presence and impact in the Web3 space.
