This Needs to Stop
Lately, a trend has been growing across our community and maybe it’s time we take a step back and reflect.
Everywhere you look, there’s a wave of childish cat animations, anime-themed cartoons, and hyper-cutesy branding. Yes, we are proudly a cat-themed project, and that’s part of our unique identity. But have we gone a little too far?
Crypto isn’t a playground. It’s a serious space where adults are making serious financial decisions, often involving large amounts of capital. Investors and users today are sophisticated, and they expect the platforms they trust to reflect that maturity.
If Jupiter truly aims to be the leader in DeFi, we must ensure our branding matches the gravity of what we’re building:
[details=“Summary”]
Which is:
[/• A serious protocol.
• A serious community.
• A serious future.]
We’re not saying to abandon the spirit and fun that makes Jupiter special far from it. But perhaps it’s time to Recalibrate. Clean, simple, and professional design can still reflect creativity without sacrificing credibility.
Solflare’s recent rebrand is a perfect example: clear lines, mature colors, simple elegance all while still feeling welcoming.
Maybe it’s time for us to tidy things up too.
Focus more on showcasing our products with clarity.
Let the strength of Jupiter speak for itself.
Serious technology deserves serious presentation.
Let’s keep the heart, but sharpen the face we show to the world.
Who else think our space cat branding has gone a little too far?